Air Wick V.I.P pre-poop spray is not for your average pooper. It goes above and beyond to trap odors in the bowl. So we created a campaign that celebrates Very Important Poopers who use V.I.P. to elevate their number two game. In addition to films, we made the Very Important Podcast - The Podcast That Doesn’t Stink. Recorded in a real bathroom, our host interviews experts about how not to stink at things like dating, self defense, and balloon animals.