GROUP CREATIVE DIRECTOR
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Copy of GILLETTE PRINT/OUTDOOR

Two campaigns for Gillette. One urges you to shave and swim safely. The other, not to stink. 

SHARK WEEK

A shark can smell a drop of blood from over a quarter mile away. So choose your razor wisely. Since sharks have extremely poor sight, in essence, the only thing sharks see is blood. 


ODOR SHIELD

These ran in Latin America and Russia, where they turned odor into freshness.