SUPER BOWL | TV | OLV

Lionel Richie Refused to Say “All Night Long.” Even for a Super Bowl Ad.

We launched 24/5 trading, a breakthrough product which allows traders to trade after the market closes - all night long. So we enlisted the most qualified nocturnal authority to deliver the big news. The first spot ran during Super Bowl LII. And the second one is an online spot that features Mr. Richie on the keys.

The Case

The Spots