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A Support Group for Parents Who Are Terrible Road Models for Their Teens.
PWDBA was part of Toyota's online TeenDrive365 initiative for safer teen driving. Teens learn to drive by watching their parents, so we created a fictional support group for guilty conscience moms and dads to confront their bad driving habits.
PWDBA on Twitter
Tweets from members of the group drove to TeenDrive365.com.
Teendrive365.com
The hub we created that housed PWDBA and other safe teen driving content we made.
