TOYOTA: TEENDRIVE365 - OCULUS RIFT PSA

Oculus Rift / Digital / Social / Activation

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As part of TeenDrive365 platform to promote safe teen driving, we created a VR experience which marked the first time Oculus Rift has been used for a PSA - to educate the public about the dangers of distracted driving. The experience toured auto shows across the nation.

As additional support for TeenDrive365, we worked with award winning illustrator Daniel Savage to create Safety GIFs - a series of animated safe driving tips that thrived on Tumblr, Giphy, and all over social.

the casE study

SAFETY GIFs - SOCIAL & AUTO SHOW ACTIVATION

ROLLOVER GIFs TO SEE THE MESSAGES THAT GO WITH EACH ANIMATION

EATING WHILE DRIVING CAN BE DANGEROUS.

FLASHING YELLOW LIGHTS MEANS SLOW DOWN AND BE CAREFUL.

LOW TREAD TIRES CAN BE DANGEROUS.

TEENS IMITATE THEIR PARENTS DRIVING HABITS. GOOD OR BAD.

ALWAYS STAY 3 SECONDS BEHIND THE CAR IN FRONT OF YOU.

PUTTING ON MAKEUP BEHIND THE WHEEL TAKES YOUR EYES OFF THE ROAD.

KIDS START LEARNING TO DRIVE THE MOMENT THEIR CAR SEAT FACES FORWARD.

TOO MANY PASSENGERS CAN BE DISTRACTING.

WAIT 'TIL YOU'RE OFF THE ROAD TO ANSWER TEXTS AND CALLS.

TEXTING WHILE DRIVING MAKES YOU 23 MORE TIMES LIKELY TO CRASH.

SAFETY GIFTs

At auto shows, we created a touchscreen experience to deliver our safety tips. After parents and teens pledged to be safer drivers, the vending machine dispensed a free GIFt. A car registration holder with a lenticular Safety GIF on it.